Pozzi
graphics
ABOUT
Alessia Pozzi
Why am I the ideal collaborator to bring your projects to life?
Because I have extensive experience and have always nurtured a deep passion for the communications and graphic design sector. I consider myself one of the fortunate people who always had a clear idea of what they wanted to do in life, and this has allowed me to focus my career clearly and specifically.
I love my job and dedicating myself to new projects constantly stimulates my creativity: giving birth to an idea, cultivating it, seeing it grow and seeing the fruits it has ripened, represents for me a
satisfaction not only at work but also personally.
who I am
At work and as a person
AT A PROFESSIONAL LEVEL
Graphic and web design specialist with excellent skills in website creation and management, social media promotional campaigns, copywriting for print and digital publications, photo and video editing, trade show stand design, and product packaging design.
An experienced and energetic marketing manager, I oversee projects from conception to promotion: starting with the design of the advertising plan, I create text, graphics, and photographic content, with the aim of strengthening the company's image.
I monitor advertising campaigns by tracking statistical reports so I can consistently implement the promotional plan. I manage communications by drafting press releases to be sent via newsletters, social media channels, and WhatsApp.
Precise, creative, and multifaceted. I approach each new project with dedication, collaboration, and inventiveness, experimenting with technical, visual, and communication solutions with passion and deep interest.
ON A PERSONAL LEVEL
When I dedicate myself to a project, I expect the best possible result from myself . In my work, this tenacity is aimed at client satisfaction: I want each project to best represent their vision and be completed in the best possible way.
I achieve a deep understanding of client needs through attentive and focused listening. Thanks to an open and dynamic mindset, I am able to present highly diverse creative solutions, giving shape to ideas and satisfying each client's personal taste.
My precision, attention to detail, and strong determination allow me to always stay focused on projects. I present my proposals with a professional and competent approach, completing each project on time and achieving impactful, functional, and customized results.
I am extremely collaborative and I attach great importance to customer requests: by working side by side it is possible to obtain a highly professional, personalized result that fully reflects their needs and desires.
skills
Software and skills
PROGRAMS
ADOBE
ILLUSTRATOR
ADOBE
PHOTOSHOP
ADOBE
INDESIGN
ADOBE
fresh
ADOBE
SPARK
ADOBE
rush
ADOBE
BRIDGE
inkscape
figma
corel
draw
AutoCAD
2d/3d
chaos
v-ray
sketchup
wondershare
filmora
ADOBE
acrobat
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Microsoft
word
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Microsoft
Excel
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Microsoft
PowerPoint
digital platforms
suite
ads
analytics
Joomla
WordPress
wix
social media
suite
half
YouTube
social media
ADOBE
ILLUSTRATOR
ADOBE
PHOTOSHOP
ADOBE
INDESIGN
ADOBE
fresco
ADOBE
SPARK
ADOBE
rush
ADOBE
BRIDGE
inkscape
figma
corel
draw
autocad
2d/3d
chaos
v-ray
sketchup
wondershare
filmora
ADOBE
acrobat
microsoft
word
microsoft
excel
microsoft
powerpoint
experience
Work and training
2024 - Today
P&C srl
Marketing Manager
Development and implementation of results-oriented marketing strategies through an integrated approach that combines creativity, analytics, and technology. Management of multi-channel campaigns on digital platforms, with the aim of increasing brand visibility and generating engagement. Content optimization and planning of SEO and SEM campaigns to improve search engine rankings and attract qualified traffic.
Creation and management of automated funnels on CRM platforms, aimed at lead acquisition and conversion. Definition and implementation of social media communication strategies, with a focus on visual and narrative consistency. Creation of digital graphic materials and website development, aimed at strengthening online presence and improving user experience.
Production and management of multimedia content—including graphics, photography, and video—for effective and engaging communication. Continuous performance monitoring through data-driven analysis to optimize activities in real time. Detailed reporting on campaign performance and interpretation of results to identify new strategic opportunities.
2016 - 2024
TINTOLAV srl
Graphic & Communication
Creation and management of various company websites and social media channels, design of print and digital promotional publications, product packaging, and trade show stands. Developing graphic design guidelines for integrated communications campaigns. Freehand sketches and drafts for logos, logotypes, lettering, and architectural designs. Support for photography, post-production, and creative development of various campaigns. Creation of executive files for print. Independent management of visual identity projects, meeting workflow deadlines and maintaining close contact with the client. Developing brand and product identities for editorial graphics, packaging, web design, interaction design, digital publishing, and video projects. Designing visual concepts for online and offline advertising campaigns. Conceiving and creating layouts and multimedia content for social media channels, websites, and e-commerce sites. Creative brainstorming to develop innovative concepts for planning online and offline visual communication strategies.
2015 - 2016
MORANDO spa
Graphic design
Packaging, gift cards, newsletters, photo shoots and product renderings, promotional paper products (flyers, catalogs, display graphics), graphic design of logos / corporate identity, catalogs and brochures.
2014 - 2015
TAKE OFF INNOVATION
Graphic design
Graphic design of static advertising and promotional material for the company (leaflets, flyers)
2013 - 2014
UNDO.net
Photographer and Journalist
Photographic services, videos and articles for the online magazine.
2013 - 2014
SCHOOLS
Art Teacher
"The Painter's Eye" art workshop: a painting course focused on the analysis of portraiture.
2010 - 2014
PUBLIC AND PRIVATE COMMISSIONS
Painting - Graffiti - Fresco
Creation of various public art works throughout the country: murals, frescoes, graffiti, installations, etc. Most of the projects included training courses for the schoolchildren who collaborated on the creation of the murals.
2010 - 2014
DESIGN AND CARE OF ARTISTIC INSTALLATIONS
Designer
Planning and curating several exhibitions in Florence in collaboration with the Academy of Fine Arts: architectural surveys, design, and installation.
artistic career
Exhibitions - Public Art - Scenography - Performances
SOLO AND GROUP EXHIBITIONS
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Mostra di pittura e scultura “GRUPPO POTLAK” Studenti dell’Accademia di Belle Arti di Firenze, Pistoia, Atrio del tribunale, Piazza Duomo (2009)
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“La natività nell’arte” 15° edizione, Lanciano, auditorium Diocleziano (2010)
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“For the love of conteporary”, Firenze, Accademia di Belle Arti (2011)
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Mostra di pittura “festival Emersione”, Firenze, Giardino di Bobolino (2011)
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“11 artisti in mostra dell'Accademia di Belle Arti di Firenze”, Campiglia marittina, 2011
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“Fotodonnagrafia”, Vetralla, museo della città e del territorio, 2012
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“Come il mare”, Piombino, Pro Loco 2012
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“AnimaLav AnimalArt”, Firenze, Meykadeh, 2013
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“The hat in the chapel of dreams”, Firenze, Accademia di Belle Arti, 2013
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“Giallo, noir e perturbante: Indizi”, Ferrara, Foto Pandini, 2014
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"Quando il fantastico irrompe nel quotidiano", Fiera di primiero, Palazzo delle miniere, 2014
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“Giallo, noir e perturbante: esercizi di fotografia narrativa ”, Ferrara, Casa dell'Ariosto, 2014
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"Occhi di vetro nel labirinto dei giganti", Argenta, Centro Culturale Mercato, 2015
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"Quinta rassegna di arte contemporanea", Treviso, Ca' dei Carraresi, 2015
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"Artisti in vetrina", Torino, The pixies tattoo, 2015
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"Giallo, Noir e Perturbante INDIZI", Modena, Photogallery, 2015
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Quinta rassegna di arte contemporanea, Treviso, Ca' dei Carraresi, 2015
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Exhibition "EYES", Torino, Se Puede, 2016
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Exhibition "SognARTI", Napoli, Accademia dei Partenopei, 2016
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Exhibition "FCA by MoviEmen-To arte cinema e scrittura", Torino, Rough Dive Bar, 2017
PUBLIC ART
“Abbraccio”, fresco, 200x500, external wall of the Tuscan Orthopedic Institute, 2010
“The Roads of the Sun”, silicate mural painting, 300x600, external walls of the city of Campiglia Marittima, 2011
“In the great forest”, silicate mural painting, 1600x600, external wall of the Arcobaleno elementary school, Venturina, 2012
“Coat of Arms of the Lucchesi-Palli Family”, fresco, 6.50 m², lunette of the reception hall of Palazzo Fanara, Favara, 2013
“Benches in Via Dante Allighieri”, Artistic installation, 4 decorated benches, Via Dante Allighieri, Campiglia Marittima, 2014
STAGE DESIGN
“Blu, Ribes and Wimpy”, Teatro Nuovo Torino, Turin (2005)
“The Apothecary’s Hat”, Teatro Nuovo Torino, Turin (2007)
“The Wonderful Wizard of Oz”, Teatro Nuovo Torino, Turin (2008)
“The Art Merchant”, Tedacà/Don Bosco Theatre, Turin/Rivoli (2014)
PERFORMANCE
“The Art Merchant,” an extemporaneous painting performance, Teatro Tedacà, Turin, 2014
“The Art Merchant,” an extemporaneous painting performance, Teatro Don Bosco, Rivoli, 2014
“Disturbing Visions in a Closed Hotel,” Hotel Realais Orsinger, Fiera di Primiero, 2014
“Allure” by Leah Capaldi, Oval Lingotto, Artissima. Turin, 2014